ReadyMade: Instructions for everyday life

The Howcast How-To Video Challenge

Great news: I’m going to be a judge…and there isn’t even going to be a lengthy confirmation process!

Howcast, the website known for producing engaging how-to videos running three minutes or less (topics have included “How to Fry an Egg on the Sidewalk” and their biggest-ever hit, “How to Look Great in Photographs“), is holding an open how-to video contest. And they’ve tapped me to be on their panel of judges!

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First prize is $2,000 and distribution. The deadline is Tuesday, July 28.

Full instructions and entries submitted already are available on the contest landing page; I hope I can say without compromising my judicial impartiality that some of them are really entertaining and funny.

The other judges for the contest, whom I hope I’m going to get to meet in person because they sound like an awesome bunch, are:

Peter Baxter, Cofounder/President, Slamdance
Jeff Cooperman, Managing Producer, The Colbert Report
Justin Johnson, Promotions Director, Next New Networks
Charles Merzbacher, Chair, Dept. of Film and Television, Boston University
Tim Sullivan, Director of Development, Magical Elves
Hunter Walk, Director Product Management, YouTube
Darlene Liebman, Howcast’s Vice President of Production

So make a sweet video and sock it to us.

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